The Big Question for The Future of the Business Brokerage Industry is, Will Amazon Sell Business Brokerage Services in the near future?
I saw a smidgen of a mention on Fox Business News the other day about Amazon teaming up with Zillow and Redfin to begin offering residential real estate services. With horror, I dropped what I was doing and Googled it.
Just to make sure, I did a bit of digging and found TWO credible articles, and pasted the headline, and lit tine info, and the link to the original article.
Amazon quietly reveals possible expansion into real estate
Online shopping giant quietly disclosed a new service coming soon to its users, which would embark into the world of real estate and turn it into a competitor with Zillow andRedfin.
Amazon poised to debut real estate referral service
Amazon appears to be preparing to offer consumers the option to hire real estate agents through its professional services marketplace, likely in exchange for referral fees.
The service would mark the entry of yet another internet behemoth into the real estate marketing space, joining Facebook and Google as a potential source of business for agents.
The article went on to say:
One source who spoke on condition of anonymity said they were approached by a person who was looking for help with integrating agents into Amazon’s professional services marketplace. Agents would have to pay Amazon an upfront fee to be eligible to receive leads through the marketplace, in addition to referral fees, the source said.
This is significant because as the residential real estate market goes, the commercial real estate and business brokerage market follows.
The brokerage business as we know it is undergoing significant changes – depending how you look at it, either with glass half empty or glass half full, it’s changing, and there is absolutely nothing we can do about it – except adapt.
One thing Amazon and the Internet cannot change is people’s subconscious thought process, and brokers who learn the fundamental principals of marketing can and will get clients and do business way before Amazon and the internet get their attention.